Top 8 Website design trends in 2020

November 21, 2020 - 5:35 am - Post by Zignuts

Every industry is linked to specific trends. This is especially true in web design. For every beginning of the “technological revolution”, you can track a lot of changes in the development of websites. But the problem with web design trends is that they come and go and it can be hard to know which trend to follow. 

Just imagine you have put a lot of time and effort to embrace a particular style into your brand guidelines, only to discover that this style is now outdated.

“Innovations expand opportunities”

Globally, mobile traffic is responsible for approximately 52% of all web traffic.

Web designers are getting incredibly creative while keeping the sites functional and clean of clutter. So, what will the web design trends 2020 be?

Here we have collected the top 8 the biggest website design trends and ideas in 2020:

Solid colors

As more brands seek to stand out among a sea of competitors online, more website owners will continue to adopt bold and bright colors. Web designs becoming bolder and daring, glow-in-the-dark neons and highly soaked colors in combination with darker muted shades to give a design a dazzling level. 

3D elements & motion effects

In modern times, 3D has become an essential part of graphics and web design. In 2020 we will be seeing many 3D web designs – static, animated & interactive.

  • Interactive 3D Effect: In 2020 motion will be more engaging than ever, web designers will surprise us with interactive 3D effects which help users to stay longer on the website.
  • Static 3D graphics: Static 3D model will help with smooth shapes, realistic looks, & charming colors. If the designer keep other elements minimal so the overall design looks well balanced, clean and modern
  • Animated 3D graphics: Animated 3D graphics allows the web designer to enhance web design and improve the user experience dramatically.

Ref by: paperplanes.world

Top web design innovation:

Chatbots

Chatbots are on the user’s disposal 24/7 to answer the most frequently asked questions and guide users through the site. As artificial intelligence and machine learning continue to get more sophisticated, we are looking forward to seeing chatbots become typical for easy customer service requests.

Load Speed: 

Research shows nearly half of web users expect a website to load within two seconds or less, and they tend to leave a site if it takes more than three seconds to load. This may not sound like a big deal, but 78% of online shoppers who experience issues with website performance say they won’t go to the site to buy again, and 44% would tell their friends about that poor experience.

SSL Certificates: 

For a security measure, SSL certificates are less popular and more for a website safety standard. It serves two purposes: 

  • It authenticates the identity of the website, which guarantees visitors that they’re not on a bogus site.
  • Encrypts the data being transmitted.

Voice user interface:

VUI(voice user interface) is here to stay and will be integrated into more products in the coming years. Some predict we will not use keyboards in 10 years to interact with computers. When we think “User Experience”, we tend to think about what we can see and touch. As a consequence voice as a method of interaction is rarely considered. However, voice & visuals are not mutually exclusive when designing the user experience – they both added value.

Voice is expected to be a $40 billion channel by 2022.”

Animations & Dynamic illustration

Motion graphics are pretty popular and the scroll-generated websites use the power of motion and animation effects to capture user attention. These effects add an extra layer of meaning into existing content and make it more memorable for users.

It is well known that using a custom illustration in a different style on web design with anything from illustration icon, photographs, visuals, is no longer just a placeholder to merely add some color to the page. Even in the eCommerce site could use custom illustrations to help online users navigate through product pages and see how a product works beforehand, how to configure filters and shopping carts and guide them to the checkout page.

Ref By: rleonardi.com

Navigation

With the rise of wearable devices like smartwatches, web design in general is thinking smaller. The area most affected by this is the navigation of the glue that holds a website together. 

Extremely minimalist navigation takes away much of the difficulty in usability. Over the last few years, navigation has been getting simpler to accommodate extremely small devices and even smaller attention spans.

Ref by: exponentially.co

Scalable vector graphics to boost mobile optimization

People love to hear multimedia content, the designer can take more user awareness for multimedia designs than text-only messages.

Websites with rich content like videos, multimedia had experienced a lot for page load speed, file formats like GIF, PNG, GIF, and other video formats replaced this issue with a huge welcome.

Google gives preferences for mobile-first indexing results, which means the responsive website will get indexed first. So it is time for everyone to concentrate on responsive, mobile-first designs that put mobile prioritization at the heart of the design process

The fusion of AI + ML

With the rise of machine learning and artificial intelligence(AI+ML), it’s becoming much easier to make the user experience more personal. The more modern AI technology helps solve challenging website design issues and improve UX successfully.

Advanced machine learning will help web developers, and UX/UI designers to capture readers’ details based on their browser history and location.

Bold typography:

Website designers use oversized, bold or unique handwriting typography to grasp visitors’ attention, making a unique and memorable brand image. Bold typography can be a little massive when there’s a lot of it to read. “If everything is bold, nothing is bold.”

That’s why you should try to use those bold fonts only for short pieces of text, headers or subheaders. 

Ref By: bolden.nl

Conclusion:

As web surfing devices and technology boosts, more web designers are coming up with different and creative works that will continue to rule on the top web design trends in 2020 and beyond.

Some of the top tools are already growing ideas such as web animation while others such as CSS grids will become some of the coolest web design developments over the next couple of months. However, what the long-term future holds for modern web design trends will continue to be determined by one thing and one thing alone: “The preferences of the end-user”