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Android vs iOS User Behavior: How Does it Impact Mobile App Development

on Feb 27, 2019

In this article, we will see the Android vs iOS User Behavior, devices, their usability criteria, their impact on your mobile app and the success rate that incur with these OS.

Smartphones use have been growing at an increasing rate across the globe. Mobile apps have become an imperative part of mobile devices. A major community of the modern world is making use of several mobile apps for their everyday functions.

While smartphones continue obtaining immense attention in the global market, it is certainly welcoming mobile app development company to place their bet on mobile apps. According to a recent US Mobile App Survey from comScore indicates that:

Before moving into the world of mobile app development, obviously one needs to identify their target users. Another factor that requires the recognition of the businesses is selecting the right OS platforms for developing the perfect app that fits in accordance with the user needs.

Platform Coverage

Considering the current scenario, there are namely two major giants currently leading the mobile app development landscape: Android and Apple. Based on the statistics, around 99.54% of the mobile market is entirely ruled by these two platforms. Hence, the major question that arises here is which one to adopt?

How Does Android vs iOS User Behavior Can Impact Mobile App Development

Current Mobile iOS Market

It is important to identify users’ choice and interest when it comes to developing a mobile app. Comparing Android vs iOS User Behavior, both are targeted to a totally different set of users.

According to a recent study, there are around 3.5 millions of apps on the Google Play Store and around more than 2 million apps published on the Apple App Store.

Consumer spending is also increasing. In Q1 2018, consumer spent in Google Play increased by 25%, and consumer spent in iOS observed 20% year-over-year growth. Typically, iOS users are more willing to spend money on apps, and iOS apps make 75% more money than their Android equivalents.

While choosing the right platform in order to build the app, it is really essential to consider the customer base. If the agenda is to acquire a customer base, then Android is a good choice and if the target is to generate more revenue then the Apple is a more fruitful option to go with.

Demographics and Personality Difference

In terms of market share, Android currently holds the largest platform share than iOS. Great user experience under affordable pricing is the main reason for this.

When making the decision between Android vs iOS User Behavior, market research factors like revenue, location, and education cannot be neglected.

Well, the In-app purchases are more common in the iOS market while the Android best suit the common users. In the context of Mobile App Development, if you are looking for a wider user base, Android is the best alternative.

Device Capabilities

A Smartphone device is something which is very significant and personal for the user. It controls its daily needs and necessities in the easiest, fastest and feasible way possible. However, to be close with the Smartphone device, it is very important for the user to be comfortable with the mobile operating platform.

For instance, Apple has very solid regulations for app submissions, push notifications, and timeframes for system updates. Apple users are typically loyal advocates for the uniform experience they receive over multiple iOS devices.

In contrast, We can submit & update Android apps and app descriptions freely. The Android experience is very customizable and discourses to a particular type of user.

User acquisition and retention

One of the key factors which impact the success of the mobile app is considering the app engagement and retention while planning to build the app.

Even if your app is developed considering the above factor, it does not confirm that users will frequently engage and retain to the app. However, both Android and iOS users follow a diverse pattern in order to be involved in app engagement. iOS users are always very engaged with their apps and having a higher retention rate compared to Android.

Android vs iOS User Behaviour: which one to adopt?

The final question comes to – Which platform does a mobile app development company should choose to build a mobile app for the end user. The question, certainly, is tough. But considering all the aspects that one should consider makes it easier to conclude. Each platform holds its own unique benefits and characteristics. Android is definitely the leader in terms of market share and holds the potential to reach a much larger audience, where iOS competes with an audience who is more engaged and more likely to spend.

If the app could not be built for both the platforms, then one should recognize the above-mentioned factors to make a decision which is useful for both the company and the user.